Strategy, product, marketing, and the numbers — built with you in one session, instead of forty browser tabs and a fortnight of guessing. You approve every part before it enters your plan, and the parts stay consistent with each other.
What you don't have to do is work out what the calls are. Which decisions come first, what belongs in each one, what you've forgotten — that's the part that takes people weeks of reading. You start from what you already know about the idea and decide the rest one step at a time.
You'll be asked about your idea, shown what follows from it, and asked to approve or change each part before anything is built on top of it.
01
No research, no template, no right words. Describe the idea the way you'd describe it to a friend — that's enough to begin.
02
Read each part, edit anything that isn't right, then approve it. Only what you've approved carries into the next part.
03
Download the finished plan as a Word document. Strategy, product, marketing, and the numbers — four parts that agree with each other, in a file that's yours to keep, edit, and send on.
Four plans, built in order, each one using what you approved before it. That is why they fit together instead of quietly contradicting each other. One session, four parts, and a document you download and keep — $149, once.
Who you're for, what you charge, and why someone picks you. Everything else is built on this.
What you're selling and how it's presented — kept in step with the strategy behind it.
Where to find your first customers and what to say to them. Written for someone who has never run an ad.
Startup costs, pricing, and what you need to break even — worked out from your own numbers, not guesses about the market.
Plans move. You settle on a different price, a different customer, a different offer. Change something you already approved and it shows you every part of the plan that used the old figure, then works your own numbers through again. It won't tell you what the market will do — only whether your own plan still adds up.
Strategy · Price
Was
$49
Now
$79
Four parts of your plan updated
Bring the one you keep coming back to. You'll leave with a business plan you can explain to anyone — strategy, product, marketing, and the numbers — because you made every call in it.